job description

Ever notice that one brand of shoes just “gets you” more than another brand? Or that your dad has always dreamed about a certain brand of sports car? That’s the work of a Brand Strategist. You’ll research people’s buying habits. You’ll learn what they like, and what image they like to project. Then you’ll work with marketing and advertising teams to create a brand personality in order to convince millions of customers to buy what you’re selling. If you’ve done your homework, your product will fly off the shelves while others sit and wonder what your brand has that theirs doesn’t. The answer? You.