job description
Publicists generate popularity for celebrities, businesses, books and films. You’ll want the buzz on the street to be about your client, and you’ll work long hours to make sure it stays positive. When it comes time to launch an unknown, you’ll try to make them a household name. You’ll need to develop media contacts and close relationships with the movers and shakers who are making the headlines. Your address book will be filled with the who’s who of entertainment, government and journalism. If you’re good, Hollywood stars, high-powered CEOs, and world-class athletes will ask for your number and keep you on speed dial.
education requirements
Bachelor’s in Communications or Journalism, with concentration in Public Relations
average salary
$32K-$55K entry level, with potential to earn more based on experience, reputation and client roster


