Choosing the right college is an important decision, loaded with factors to consider. WiseChoice is a service that launched several months ago with the goal of making that taxing process a little easier.

“Our primary goal in developing WiseChoice is to replace confusion, worry and anxiety with knowledge, guidance and confidence, for both parents and students alike,” says WiseChoice President Richard Taylor.

WiseChoice is all about helping college applicants find the right fit. Features like personality assessment quizzes and a college search-and-compare database allow students to input information about themselves and receive individualized reports based on their profiles. The site also contains a wealth of easy-to-use tools that address every stage of the application process, such as planning college visits, choosing a major, finding scholarships, and taking standardized tests.

Best of all, WiseChoice operates on a pay-what-you-can system for their services, which means that families can get access to all of the above features at a price they can afford.

“There should be an even playing field when it comes to finding the right college.  Income aside, all students and parents should have access to the best resources and tools for finding the education that’s right for them.  We believe that our service is so valuable that people will realize the benefit and pay accordingly,” Taylor said.

Head to www.wisechoice.com to start building your personalized college profile!